![]() As a general rule, every design should include three levels of hierarchy: heading, subheading, and body text. One of the first things to consider is how many levels of hierarchy a design should have. But just knowing what goes into creating a hierarchy alone won’t necessarily help designers create an effective hierarchy. How to Create Typographic Hierarchy (and Visually Organize Your Design)ĭesigners have a lot of options when it comes to creating a typographic hierarchy. Setting type outside of the regular margins of a page can also make that type stand out within the hierarchy of a page. Centering type, for instance, tends to make it stand out. The positioning of headings and subheadings, along with other type that a designer wants to stand out, can have a lot of impact on where type falls within a hierarchy. While capitalizing body text is generally not a good idea from a readability perspective, using uppercase characters in headings or subheadings can help differentiate different headings or other type. Instead, designers should use easily distinguishable sizes, weights, and styles to easily create contrast between things like headers or body text.Ĭase. A difference of only one or two points in type size won’t create enough contrast to make the hierarchy apparent to most users. Beyond contrasting colors, the contrast between different type sizes, weights, and styles is also key to creating typographic hierarchy. Creating more contrast between type and it’s background can also add to typographic hierarchy.Ĭontrast. Even using lighter and darker shades of a given color can create a more distinct hierarchy. Color is often overlooked as a way to create a hierarchy, but it’s a fantastic option. Making a typeface bolder or thinner is another easily recognizable way to create hierarchy that’s easily identifiable even by non-designers.Ĭolor. ![]() But size can become a crutch when there are so many other options to create hierarchy. Bigger = more important, smaller = less important. And for good reason: It’s immediately, easily identifiable by readers. Size is generally the first thing new designers turn to when trying to create typographic hierarchy. There are a variety of things that make up typographic hierarchy on the web. Typographic hierarchy shows the reader which information to focus on-which is most important and which is simply supporting the main points. On the right, it’s immediately apparent that there is a hierarchy to the information being provided. Finally, choose a contrast that creates interest and variety for example, use a serif font for your headline and sans serif font for your body text, dark font color for your headline and light font color for your body text, or italic font style for your subhead and regular font style for your body text.The same information is being conveyed on both sides, yet on the left, it’s impossible to tell that there is a header, subheader, and body text. To guide your reader and highlight your key points, create a hierarchy use a large headline to capture the reader's attention, a medium subhead to introduce the main idea, and small body text to provide the details. ![]() Additionally, opt for a layout that supports your message and tone a symmetrical layout can give you more balance and stability, whereas an asymmetrical layout can provide more dynamism and energy. Consider selecting a grid that best suits your content and purpose for example, a modular grid can offer more flexibility and creativity, while a columnar grid can provide more simplicity and readability. Now that you understand the principles of grid and layout for typography, you can apply them in your print design.
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